In 2014, Nadia Soeker was motivated to launch a female-led business after facing numerous challenges in male-dominated corporate settings. Her Creatif emerged from a desire to create a space that celebrates femininity, expression, emotion, creativity, art, and growth—departing from the traditional corporate focus on profit above all else to embrace a more compassionate approach to business.​ Our Founder and Creative Director began her journey with women in business initiatives that same year, taking on the role of Marketing Communications Co-Chair for Vancouver's Commercial Real Estate Women's committee. Her passion for the arts deepened over time, leading her to Los Angeles in 2022 where she trained as an art curator. This pivotal experience shaped Her Creatif's evolution into what it is today: a dynamic practice that merges creative consulting with fine art curation.​ Her Creatif is dedicated to collaborating with artists, creatives, and storytellers to elevate voices and experiences that often go unheard. We are committed to celebrating and advancing leadership through meaningful partnerships and collaborative projects that create opportunities, inspire change, and pave the way for entrepreneurs to thrive.